Blinded by the light

Blinded by the Light: (Gurinder Chadha, UK, 2019)

This is a Targeted Close Study product for which you will need to focus on the following areas ofthe Theoretical Framework:
• Media Industries
Students are not required to watch the film for the assessment.

TASK 1: Use this post (and the links provided) to build up your own post and notes in preparation for the unseen question that you will take in class. CATEGORIES: NEA, INSTITUTION & EXAM PREP

Blinded by the Light is an example of low-medium budget film making. Students do not need to watch the film but will need to be familiar with the production context and distribution
materials including:
• website (Bend it Networks)
• website (Warners)
posters
trailer
• social media presence (Twitter, Instagram, facebook etc).
The film should only be studied in relation to Media Industries

Media Industries

Blinded by the Light is an example of a US/UK co-production and distribution. Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.

• Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent
production companies including Levantine Films. Bend it Films and Ingenious Media.
• Identification of how Blinded by the Light is characteristic of a low-mid budget release, considering production, distribution and circulation
• The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film
• The use of film festivals in finding distribution deals for films
• Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
• Marketing techniques such as use of genre, nostalgia, identity, social consciousness
• Distribution techniques – reliance on new technology; VOD, streaming
• Regulation of the industry through BBFC (British Board of Film Classification).
• Regulation including Livingstone and Lunt

The Importance of Film Festivals

The following link discusses the use of a film festival to secure a distribution deal.

The Importance of recognisable Generic Conventions (and the use of familiar music)

Blinded by the Light has been described as a feelgood jukebox musical film using the music of Bruce Springsteen.
This link offers ideas about the importance of genre and this link about the use of recognisable music in the marketing of the film,
It was directed by Gurinder Chada, a British director known for Bend it Like Beckham

Social, economic and cultural contexts

Blinded by the Light is characteristic of contemporary cultural production in its use of new technology at production and distribution stages, reflecting shifting patterns of audience consumption. As a low-mid budget film, it can be considered in its economic context having a mix of independent and major production and distribution contexts targeting a different audience to ‘indie’ and high budget films.

These videos show how directors, their past work and the ideas they aim to communicate can be important in film marketing.

It is based on the ‘true story’ of a Pakistani boy growing up in the UK in the 1980s. These links demonstrate how the historical context, nostalgia and British-Asian identity is used in the promotion of the film.

https://www.theguardian.com/commentisfree/2019/aug/29/my-film-blinded-by-the-light-memoirbritish-pakistani-cinema

https://www.theguardian.com/film/2019/jul/27/sarfraz-manzoor-bruce-springsteen-and-amolakchanged-my-life

KEY WORDS

Cultural industries– the different types of popular media, produces, distributes products in the creative arts generally in favour of popularity.

Production – the making of a form of media.

Distribution – The methods by which media products are delivered to audiences, including the marketing campaign.

Exhibition / Consumption – The showing off of a product to an audience and the general use of a product.

Media concentration – The decreasing amount of different people who own media outlets, concentrating the amount that fewer people own.

Conglomerates- a company that owns numerous companies involved in mass media enterprises.

Globalisation- The production, distribution, and consumption of media products on a global scale, facilitating the exchange and diffusion of ideas cross-culturally.

Cultural imperialism– Western nations dominate the media around the world which has a powerful impact

Vertical Integration– When a company does all 3 production, distribution and consumption

Horizontal Integration– When a company only produces.

Mergers– Combining two or more things into one.

Monopolies- concentrated control of major mass communications within a society.

Gate Keepers- is a process by which information is filtered to the public by the media.

Regulation-a rule or directive made and maintained by an authority.

Deregulation-the removal of regulations or restrictions, especially in a particular industry.

Free Market – an economic system in which prices are determined by unrestricted competition between privately owned businesses.

Convergence-a phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.

Commodification Process by which things, services, ideas, and people relations are transformed into objects for sale. 

Diversity-it means understanding that each individual is unique, and recognizing our individual differences. 

Innovation – the process of not just an “invention” of a new value for journalism, but also the process of implementing this new value in a market or a social setting to make it sustainable.

definition

Cultural industries- the different types of popular media, produces, distributes products in the creative arts generally in favour of popularity

Production- the making of a form of media

Exhibition/ consumption- the retail branch of the film industry/ when the media is taken in by individuals or a group

Media concentration- the ownership of mass media by fewer individuals

Vertical Integration- a way in which media companies expand by acquiring different businesses in the same chain of production and distribution

Conglomerates- a group that owns multiple companies which stand out different media specialised in written or audio-visual content

Globalisation (in terms of media ownership)- the worldwide integration of media through the cross-cultural exchange of ideas

Horizontal Integration- a way in which media companies expand by acquiring media companies that work in similar sectors (owns several businesses of the same value eg. a media company can own Magazine, Radio, Newspaper, Television and Books. )

Monopolies- concentrated control of major mass communications within a society

Distribution- The methods by which media products are delivered to audiences, including the marketing campaign

Gatekeepers- the process through which information is filtered for dissemination

Regulation- the process by which a range of specific, often legally binding, tools are applied to media systems and institutions to achieve established policy goals such as pluralism, diversity, competition, and freedom

Mergers-a merger or acquisition in which 2 or more of the undertakings involved carry on a media business

Deregulation- the process of removing or loosening government restrictions on the ownership of media outlets

Free market- one where voluntary exchange and the laws of supply and demand provide the sole basis for the economic system

Commodification- the transformation of the shape of the relationship, which is initially trafficked into things that are free of the commercial nature of the relationship  

Convergence- the merging of previously distinct media technologies and platforms through digitization and computer networking 

Diversity- diversity of ideas, viewpoints or content options 

Innovation- change in several aspects of the media landscape, from the development of new media platforms, to new business models, to new ways of producing media texts

key words

Cultural industries – the different types of popular media, production, distribution and products in the creative industry.

Production – the making side of media.

Distribution – The methods by which media products are delivered to audiences, including the marketing campaign.

Exhibition – consumption- the retail branch of the film industry when the media is taken in by individuals or a group.

Media concentration – the ownership of mass media by fewer individuals.

Conglomerates – a group that owns multiple companies which stand out different media specialised in written or audio-visual content.

Globalisation – the worldwide integration of media through the cross-cultural exchange of ideas.

Cultural imperialism – The practice of promoting the culture values or language of one nation in another.

Vertical Integration – Where media companies expand by acquiring different businesses in the same chain of production and distribution.

Horizontal Integration – a way in which media companies expand by acquiring media companies that work in similar sectors.

Merger – Where 2 or more business combine together to make one.

Monopolies– concentrated control of major mass communications within a society.

Gatekeepers– the process through which information is filtered for dissemination.

Regulation– the process by which a range of specific, tools are applied to media systems and institutions to achieve established policy goals such as pluralism, diversity, competition, and freedom.

Deregulation– the process of removing or loosening government restrictions on the ownership of media outlets.

Free market– one where voluntary exchange and the laws of supply and demand provide the sole basis for the economic system.

Commodification– the transformation of the relationship, which is trafficked into things that are free of the commercial nature of the relationship.

Convergence– the merging of media technologies and platforms through digitization and computer networking.

Diversity– diversity of ideas, viewpoints or content options .

Innovation– change in several aspects of the media landscape, like the development of new media platforms, new business models and new ways of producing media texts.

Hesmondhalgh makes it clear that the Creative Industry is a ‘Risky Business’. Companies work to minimise the risk of their business. A way they can do this is by making their product at first, and then changing it slightly to further boost their sales after the first product. An example of this is music, after selling most of the songs, they could then bring out a remix of it.