key words

Key words:

  1. Cultural industries – The notion of cultural industries generally includes textual, music, television, and film production and publishing.
  2. Production – the action of making or manufacturing from components or raw materials, or the process of being so manufactured.
  3. distribution – The methods by which media products are delivered to audiences, including the marketing campaign.
  4. Media concentration – Concentration of media ownership is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.
  5. Exhibition / Consumption– the sum of information and entertainment media taken in by an individual or group
  6. Conglomerates – A media conglomerate, or a company that owns numerous companies involved in mass media enterprises, 
  7. Globalisation – the process by which businesses or other organizations develop international influence or start operating on an international scale.
  8. Cultural imperialism – Cultural Imperialism Theory states that Western nations dominate the media around the world which in return has a powerful effect on Third World Cultures by imposing Western views and therefore destroying their native culture
  9. Vertical Integration – Vertical Integration is when a Media Company owns different businesses in the same chain of production and distribution
  10. Horizontal Integration – Horizontal Integration is a Media Company’s Ownership of several businesses of the same value. A Media Company can own a Magazine, Radio, Newspaper, Television and Books. 
  11. Mergers – a merger or acquisition in which one or more of the undertakings involved carries on a media business in the Page 2 State and one or more of the undertakings involved carries on a media business elsewhere.
  12. Monopolies – concentrated control of major mass communications within a society
  13. Gatekeepers – is a process by which information is filtered to the public by the media
  14. Regulation – a rule or directive made and maintained by an authority.
  15. Deregulation– the removal of regulations or restrictions, especially in a particular industry.
  16. Free market – an economic system in which prices are determined by unrestricted competition between privately owned businesses.
  17. Commodification –  the act or fact of turning something into an item that can be bought and sold
  18. Convergence – media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
  19. Diversity – It means understanding that each individual is unique, and recognizing our individual differences. 
  20. Innovation –  the process of not just an “invention” of a new value for journalism, but also the process of implementing this new value in a market or a social setting to make it sustainable

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