He wrote a book called Cultural Industries.

He argues that major cultural organisations create products for different industries in order to maximise the chances of commercial success.

His research focuses on the media and cultural industries, critical approaches to media in the digital age, and the sociology of music.

In his book, he also talks about the relationship between media work, media workers and the media industries.

He notes that the most successful creative people are born into the industry. E.g. They’re the son / daughter of a successful creative person.

‘for every individual who succeeds, there are many who do not. For many, it will be the result of a perfectly reasonable personal decision that the commitment and determination required is not for them’

The individualising discourses of ‘talent’ and ‘celebrity’ and the promise of future fame or consecration, have special purchases in creative work and are often instrumental in ensuring compliance with the sometimes invidious demands of managers, organisations and the industry (Banks & Hesmondhalgh, p. 420).