| research product 1 (macdonalods) | research product 2 (L’Oreal mascara) | my product (lady million) | |
| understanding self | choose how you want to eat | part of your makeup routine, choose how you want to look | choose how you smell to make you confident |
| enjoyment | choose who you want to eat with and what you enjoy | having fun playing around with makeup | choose the smell with makes you happy |
| escapeism | |||
| knowledge about the world | |||
| self confidence/esteem | having a good appearance and perfect eyelashes | knowing you smell good would boost your confidence | |
| strengthen connections with family and/or friends | doing your friends of family’s makeup | ||
| any other category or theme |
