His theory, that major cultural organisations create products for different industries in order to maximise chances of commercial success.

David hesmondhalgh is among a range of academics who critically analyse the relationship between media work and the media industry. In his seminal book, The Culture Industries (Sage, 2019) he suggest that:

the distinctive organisational form of the cultural industries has considerable implications for the conditions under which symbolic creativity is carried out’

the individualising discourses of ‘talent’ and ‘celebrity’ and the promise of future fame or consecration, have special purchase in creative work, and are often instrumental in ensuring compliance with the sometimes invidious demands of managers, organisations and the industry.

He states that ”the media industry is a risky business”.

Hesmondhalgh identifies that the media industry is split into 3 sections which are production, distribution and consumption, this concept is not owned by anyone. It is an idea that certain people in the industry are involved in each one. Such as cameramen and directions in production, social media marketers for distribution and cinema projector engineers for consumption.