His book is ‘The Cultural Industries’ and it is about the relationship between media workers and the media industry.

He talks about tracing the relationship between media work, media workers, and media industry

The promise of wealth and fame and the celebration of a range of unlikely popular heroes including various dot.com millionaires.

The most successful creative people are born into someone already in the industry.

There is a stereotype of the creative industry being a fun place to work.

“All business is risky” “but the cultural industries constitute a particularly risky business”

Production – Distribution – Consumption

• The media industry is reliant on marketing and publicity functions.
• Media businesses are reliant upon changing audience consumption patterns.
• Media products have limited consumption capacity.

The internet is dominated by a relatively small number of suppliers. Hesmondhalgh points to the dominance of search engines and their ability to point users to a small number of sources.

‘for every individual who succeeds, there are many who do not. For many, it will be the result of a perfectly reasonable personal decision that the commitment and determination required is not for them’ (p. 20)

“I think a lot sadly does come down to luck and who you know. Which can be a shame, I don’t think there is a scheme set up which pushes people into just the media industry” shows that it’s difficult to make a proper career about of media and if you don’t know anyone famous at the start you will struggle to promote your work.”