Hesmondhalgh has a book called cultural industries, his work is about tracing the relationship between media work and media industries.

Working in the media is basically down to pure luck due to the media industry having such a high demand of people wanting to join such industry but not enough places actually in the industry to allow everyone to get into the positions.

‘for every individual who succeeds, there are many who do not. For many, it will be the result of a perfectly reasonable personal decision that the commitment and determination required is not for them‘

Family connections boosts the chances of being able to enter the media industry.

Hesmondhalgh stated that the media industry is a risky business. As you cannot predict the audiences taste.