His book is called The Cultural Industries, his book is about the relationship between the media workers and the media industries.
He talks about the precarious and vulnerable nature of working in the media industry. Younger people are often easily influenced and deceived with what they’re going into.
The Media industry is set out to be a hit or miss. You can either make it or you don’t. Media is shown to younger people as a world full of fun and joy when it could be merely the opposite.
What does the Media industry do to minimise the risks?
David Hesmondhalgh has said in The Cultural Industries that to lower the risks, the industry controls commercial risks through the careful supervision of distribution and promotion practices. These are some ways of avoiding risks: star formatting – obtaining a favourable figure
- Cultural industries – an economic field concerned with producing, reproducing, storing, and distributing cultural goods and services on industrial and commercial terms.
- Production – the action of making or manufacturing from components or raw materials, or the process of being so manufactured.
- Distribution – the methods by which media products are delivered to audiences, including the marketing campaign.
- Exhibition / Consumption – a public display of works of art or items of interest, held in an art gallery or museum or at a trade fair.
- Media concentration – a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.
- Conglomerates – a company that owns numerous companies involved in mass media enterprises.
- Globalisation (in terms of media ownership) –
- Cultural imperialism – The practice of promoting the culture values or language of one nation in another.
- Vertical Integration – a way in which media companies expand by acquiring different businesses in the same chain of production and distribution.
- Horizontal Integration – a way in which media companies expand by acquiring media companies that work in similar sectors.
- Mergers – an acquisition in which one or more of the undertakings involved carries on a media business in the Page 2 State and one or more of the undertakings involved carries on a media business elsewhere.
- Monopolies – concentrated control of major mass communications within a society (illegal).
- Gatekeepers – is a process by which information is filtered to the public by the media.
- Regulation – a rule or directive made and maintained by an authority.
- Deregulation – the removal of regulations or restrictions, especially in a particular industry.
- Free market – an economic system in which prices are determined by unrestricted competition between privately owned businesses.
- Commodification – Process by which things, services, ideas, and people relations are transformed into objects for sale.
- Convergence – a phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
- Diversity – it means understanding that each individual is unique, and recognizing our individual differences.
- Innovation – the process of not just an “invention” of a new value for journalism, but also the process of implementing this new value in a market or a social setting to make it sustainable.