• Book is called “The Culture Industries”
• Book traces relationship between media workers and media industry
• A career in Media is precarious & venerable
• People may be drawn in by the promise of success, wealth and fame
• People may also be drawn to media work after being driven away from the boring repetitive nature of other careers such as finance which is more predictable
• Creative work is often imagined to be a self actualising pleasure instead of a  potentially arduous or problematic obligation undertaken through material necessity 

06/01/22

• Products exist as a result of their economic context
• The media industry is a high risk business
• Media businesses are reliant upon changing audience consumption patterns
• The media is reliant on marketing and publicity functions
• Media products have limited consumption capacity
• Hesmondhalgh argues that the risk associated with the creation on media leads the industry to to employ highly tuned range of production practices