-His book is called the cultural industries, his work is about tracing the relationship with media work, media workers and the media industries.

-the study of creative work should include a wider set of questions including the way in which aspirations to and expectations of autonomy could lead to disappointment and disillusion. As Banks and Hesmondhalgh argue,

–‘for every individual who succeeds, there are many who do not. For many, it will be the result of a perfectly reasonable personal decision that the commitment and determination required is not for them’

-the media industry is extremely demanding and so many people cant keep up with the work load and struggle.

–the individualising discourses of ‘talent’ and ‘celebrity’ and the promise of future fame or consecration, have special purchase in creative work, and are often instrumental in ensuring compliance with the sometimes invidious demands of managers, organisations and the industry (Banks & Hesmondhalgh, p. 420).

the media industry s a risky buisness.