Wrote a book called “The Culture Industries“, for undergraduate students about the relationship between media worker and media industries.

It suggests that a career in media has a vulnerable and precarious nature, and that young people are drawn to the area because of the ideas about fame and wealth when in fact it is very rare that you will succeed in the media industry. ‘for every individual who succeeds, there are many who do not. For many, it will be the result of a perfectly reasonable personal decision that the commitment and determination required is not for them’ 

“I think a lot sadly does come down to luck and who you know. Which can be a shame, I don’t think there is a scheme set up which pushes people into just the media industry” shows that it’s difficult to make a proper career about of media and if you don’t know anyone famous at the start you will struggle to promote your work.