-Wrote the book ‘The Cultural Industries’. It’s about the relationship of media workers and media industry

– HESMONDHALGH explores the idea of the vulnerable and precarious nature in the creative industry.

-He also states that young people especially can be seen to desire a career in the creative industry as they are almost promised millions and a celebrity status.

-There is a common misconception about the creative industry since when people consume a type of media, for example film or television, they commonly think that making a film is as entertaining as watching it.

The media industry is a risky business, it’s likely that the taste/opinions of music/film won’t be the same as yours. This is where the ‘Distribution’ process comes into action. For example, if you made a song and wanted it to be sold to the masses because you personally think it’s an amazing song, companies who help with distribution would evaluate the product possibly hold focus groups before investing into your product to get a general grasp of the publics current taste in music.

Production – Distribution – Consumption

• The media industry is reliant on marketing and publicity functions.
• Media businesses are reliant upon changing audience consumption patterns.
• Media products have limited consumption capacity.

This is to make sure that the company won’t lose money. There are however, strategies to reduce risk, one of these ‘strategies’ used by distribution companies is ‘Serialisation’, this is where companies/studios exploit a genre/format of song and/or film that performed well in sales and would make sequels and/or prequels for the sole purpose of making the most money they can out of it. This method in-turn makes it more difficult for a ‘new-star’ to come into light as once companies know what works they may not take a risk with a new format. Once the ‘serialisation’ process is complete, when there has been enough prequels/sequels where the public is starting to lose interest, a strategy called ‘genre-based formatting’ may be used to reduce risk of losing money. ‘genre-based formatting’ is essentially where the same genre/story, that shows to do well, is reused or changed slightly.