Chomsky: Manufacturing Consent

A key theoretical approach can be found in Noam Chomsky work based around proposition that the Media ‘Manufacture Consent‘ for the state.

Noam Chomsky takes a left wing perspective that looks to challenge the ideas of Western Capitalism. For instance, making a direct connection between the ideas of ruling class as the ruling ideas. I have mentioned this before when looking at the ideas of Roland Barthes (follow this link), but provide the link to Karl Marx again here:

5 Filters that help to Manufacture Consent

1. Structures of ownership
2. The role of advertising
3. Links with ‘The Establishment’
4. Diversionary tactics – ‘flack’
5. Uniting against a ‘common enemy’

Key ideas

1. Gate Keeping
2. Agenda Setting
3. Selecting, Shaping, Emphasising
4. Social, Political and Economic Bias
5. Lack of independence, impartiality, diversity

Task 5: Define the 5 Filters and the 5 key ideas above.