Institutional Analysis
Hesmondhalgh makes it clear that the Creative Industry is a ‘Risky Business’ what does he mean by this? What strategies does he note that the Creative Industry adopts to minimise such risks. Add to the notes that made previously.

Task 3: define the following terms and answer question 05.1
Key words:
- Cultural industries
- Production
- Distribution
- Exhibition / Consumption
- Media concentration
- Conglomerates
- Globalisation (in terms of media ownership)
- Cultural imperialism
- Vertical Integration
- Horizontal Integration
- Mergers
- Monopolies
- Gatekeepers
- Regulation
- Deregulation
- Free market
- Commodification
- Convergence
- Diversity
- Innovation
