Gauntlett Text Notes

“The roles that men and women are expected to fulfil are tightly regulated” – this implies that men and women already have preset expectations which can not be worked around, and these are also constantly enforced with notable punishment for absconding to the ideas.

“Most story structures are concerned with the transformation of a central hero” – this could link to the idea that we can relate ourselves to the central core character in fiction and aspire to be like them in the challenges they face and overcome.

“Marketing and advertising agencies construct multiple possibilities of who we might be through products branding” – this could relate to the idea that there are multiple future identities we could attain, and that the potential range in identities that they could inspire have very few bounds.

“Gender is socially constructed” – this means that gender defers from the biological term of “sex” but is instead something made up by our society, and by the views of other people.

“Contemporary media practices mean that heteronormativity does not completely dominate” – this could indicate that heterosexuality is becoming less and less prevalent as time goes on and new ideas surface.

Butler Text Notes

“Gender does not exist inside the body” – this suggests that the biological idea of sex has no correlation to someone’s gender, and as such gender’s definition is a rather grey area.

“The normalisation of heterosexuality is established as a result of long-standing social rituals” – the idea that long ago, homosexuality was not typically accepted or even remotely believed in, and as such heterosexuality dominated in society.

“Alternatives to the gender binary exist but are presented as subversive.” – This means that genders that are not clearly labelled as male and female are disruptive to society and are therefore not needed or wanted.

“The absence of homosexuality in mythic stories provides evidence that our natural sexual inclinations are heterosexually orientated”- This shows that the dominant ideology is straight couples, and this has been shown to us in stories passed down from long ago.