Fluid of identity
Fluid of identity is having the choice to change the way you come across however you like. If you don’t want to look a certain way fluid of identity creates the meaning of being able to change that and change how you perceive yourself as a person. Not only that Fluid of identity also means having the fluidity to change the way you act to something favoured or to something which can be categorised as normal. Fluid of Identity is the freedom to change who you are as a person from how you look to how you act if you prefer to-do that.
Constructed identity– This is when a person builds up their identity and it slightly changes, depending on their peers/audiences. Men and women are becoming more equal and there is also no longer a specific gender to belong too, people classify themselves as ‘they’ or ‘them’ and that is the identity our generation has allowed people to do (more or less) . Magazines, Movies or the opinion leaders who dominate our society (influencers, celebs) all help us to “construct” this identity for ourselves suggesting ways of living in todays society.
Negotiated identity– A negotiated identity is a balance between our own desires and meeting the expectations of others. it is us showing how we balance or different identities around others.
Harry styles
the global beauty industry was valued at $511bn, with celebrity brands taking an increasingly significant share of the market.
he is adamant that his venture is more than a celebrity endorsement. “I don’t think that putting someone’s face on something sells a bad product,” Styles says in the interview.
- Pleasing includes, nail polishes, illuminating primer serum and a dual purpose eye, lip oil.
- Harry is trying to aim his brand towards men to make “makeup is for women” a myth, to encourage men to also wear makeup and no feel ashamed.
- Aim – “bring joyful experiences and products that excite the senses and blur the boundaries”. Styles announced that he hoped to “dispel the myth of a binary existence”.
- Disingenuous
- Could be just doing it for the money?
- Popularity?
Judith Butler describes gender as “an identity instituted through a stylized repetition of acts”. In other words, it is something learnt through repeated performance.
How useful is this idea in understanding gender is represented in both the Score and Maybelline advertising campaigns?
It is saying that there really is no gender and that its all actions that where constantly repeated and created a normal for that gender to do in the old days these repetitive acts made it normal for the woman to not work and just clean and cook and for the male to make the money and work