Manny Gutirrez is a very well known youtuber as a popular makeup artist and beauty blogger, and more specifically he was the first man Maybelline had posted.

“Unveil the hidden motives and persuaders rooted in the mind of a consumer”

Elizaveta Baryshnikova 2017

Persuasion is used by exaggerating the place the apartment is shot at ‘This place is everything!’ And the Bell Boy being dressed up in what would would typically be seen as someone who one would see in a 5 star hotel, it makes the audience believe that anyone can attain that, and so anyone can attain luxury by purchasing this makeup product.

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