feminist critical thinking

Laura Mulvey- male gaze women are a sexual desire

Toril Moi difference between female feminist and feminine

Jean Kilbourne- how are females seen in adverts, idea of abuse, instituational behaviour stems from sexualised female adverts and it was seen as acceptable

3 waves of feminism

2nd wave feminism in the 60’s was about civil rights, equal rights for women (equal pay, decriminalisation of abortion, exposes mechanisms of patriarchy

1st wave of feminism -British suffragettes, international council of women, international alliance of women

Virgina Woolf was part of first wave feminism said that women don’t have equal opportunities and were encouraged not to pursue their ambitions but instead stay home and do housework

Simone De Beauvoir fighted for justice and wanted women

Feminist critical thinking

Feminist – A political position
Female – A matter of biology
Feminine – A set of defined characteristics

1st Wave Feminism

sexism was coined by analogy with the term racism in the American civil rights movement in the early 1960s. Defined simply, sexism refers to the systematic ways in which men and women are brought up to view each other antagonistically, on the assumption that the male is always superior to the female

(Michelene Wandor 1981:13)

2nd Wave Feminism

the feminist literary criticism of today is the product of the women’s movement of the 1960’s’

(Barry 2017:123)

feminist critical thinking

feminist – a political position

sexism was coined by analogy with the term racism in the American civil rights movement in the early 1960s. Defined simply, sexism refers to the systematic ways in which men and women are brought up to view each other antagonistically, on the assumption that the male is always superior to the female‘(Michelene Wandor 1981:13)

after the first wave of feminism, which was galvanised by organisations such as, the British Women’s Suffrage Committee (1867), the International Council of Women (1888), the The International Alliance of Women (1904), and so on who, in early part of the 20th Century, worked to get women the right to vote.

all this should not be seen as a straightforward displacement of dominant conservative attitudes‘ .(Johnathon Dollimore 1983:59)

First wave feminsim – Notes

Looking at the construction of being male and female. It is about civil rights. Equal rights for women, sex discrimination app. In 60’s, second wave of feminism. It started about 50 years ago, of the second wave of feminism.

The radical stance of #MeToo to the Free the Nipple campaign, which Miley Cyrus endorsed and supported (which may encourage you to re-evaluate your initial reading of her video Wrecking Ball above)

feminist critical thinking

1st wave feminism

‘sexism was coined by analogy with the term racism in the American civil rights movement in the early 1960s. Defined simply, sexism refers to the systematic ways in which men and women are brought up to view each other antagonistically, on the assumption that the male is always superior to the female‘

(Michelene Wandor 1981:13)

2nd wave feminism

‘the feminist literary criticism of today is the product of the women’s movement of the 1960’s’

(Barry 2017:123)

 Facilitation of of birth control and divorce, the acceptance of abortion and homosexuality, the abolition of hanging and theatre censorship, and the Obscene Publications Act (1959)

Feminist Critical Thinking

Feminist – Political Standpoint

Female – Gender (Matter of biology)

Feminine – A set of traits in society

“Sexism” was coined in the 1960’s along with “Racism” in the American civil rights movement. It refers to the ways in which men and women are brought up to view each other antagonistically.

Virginia Woolf was part of the first wave of feminism, and she stated that women should have the same opportunities that men have. She used the metaphor of Shakespeare being a woman as an example to show what we have missed out on culturally by not giving women the same chances that we have given men throughout the years.

The second wave of feminism started around the late 60’s early 70’s, and was based around women working for the right to vote

THIRD WAVE FEMINISM

Third wave feminism was coined in the late 90’s by Naomi Wolf, challenging and re-contextualizing some of the definitions of femininity during the second wave of feminism. The third wave of feminism sees women’s lives as intersectional. The third wave of feminism follows these characteristics:

  • an emphasis on the differences among women due to race, ethnicity, class, nationality, religion
  • individual and do-it-yourself (DIY) tactics
  • fluid and multiple subject positions and identities
  • cyberactivism
  • the reappropriation of derogatory terms such as ‘slut’ and ‘bitch’ for liberatory purposes
  • sex positivity

According to Ariel Levy, in her book Female Chauvinist Pigs raunch culture is on the one hand, the idea of liberation involves new freedoms for sexual exhibition, experimentation and presentation,and on the other, it may well be playing out the same old patterns of exploitation, objectification and misogyny?

‘a product of the unresolved feminist sex wars – the conflict between the women’s movement and the sexual revolution‘ . – Ariel Levy 2006

Raunch culture is the sexualised performance of women in the media that can play into male stereotypes of women as highly sexually available, where its performers believe they are powerful owners of their own sexuality’ – Hendry & Stephenson 2018

Intersectionality

The articulation of intersectionality began to take shape in 2013, “In an attempt to understand what it means to be oppressed as ‘a woman’, some feminist scholars sought to isolate gender oppression from other forms of oppression”. Although early ideas of intersectionality can be traced back to the 80’s through work by Kimberle Crenshaw or propositions asserted around Queer Theory.

Feminist Critical Thinking

  • Feminist = a political position
  • Female = a matter of biology
  • Feminine = a set of culturally defined characteristics

1st Wave Feminism

The first wave of feminism was galvanised by organisations such as, the British Women’s Suffrage Committee (1867), the International Council of Women (1888), the The International Alliance of Women (1904), and so on who, in early part of the 20th Century, worked to get women the right to vote.‘sexism was coined by analogy with the term racism in the American civil rights movement in the early 1960s. Defined simply, sexism refers to the systematic ways in which men and women are brought up to view each other antagonistically, on the assumption that the male is always superior to the female

(Michelene Wandor 1981:13)

Virginia Woolf asks the question “what if Shakespeare was a woman”. She states that if Shakespeare was a woman he would not have had the same opportunities as he did when he was a man, and therefore, his work would never have been published.

………………………………………………………………………………………………………………

2nd Wave Feminism

the feminist literary criticism of today is the product of the women’s movement of the 1960’s’

(Barry 2017:123)

Indeed feminist critical thought became much more prominent and pronounced during the counter cultural movements of the late 1960’s and early 1970’s, which heralded, among other changes: the facilitation of of birth control and divorce, the acceptance of abortion and homosexuality, the abolition of hanging and theatre censorship, and the Obscene Publications Act (1959) – which led to the Chatterly trial. Nevertheless,

all this should not be seen as a straightforward displacement of dominant conservative attitudes‘ .

(Johnathon Dollimore 1983:59)

………………………………………………………………………………………………………………

3rd Wave Feminism -Raunch Culture

‘rebellion of younger women against what was perceived as the prescriptive, pushy and ‘sex negative’ approach of older feminists.’ (344)

Barker and Jane (2016 p. 344)

Third-wave feminism began in the early 1990s, coined by Naomi Wolf, it was a response to the generation gap between the feminist movement of the 1960s and ’70s, challenging and re-contextualising some of the definitions of femininity that grew out of that earlier period. In particular, the third wave sees women’s lives as intersectional, demonstrating a pluralism towards race, ethnicity, class, religion, gender and nationality when discussing feminism.

According to Barker and Jane (2016), third wave feminism, which is regarded as having begun in the mid-90’s has following recognisable characteristics:

  • an emphasis on the differences among women due to race, ethnicity, class, nationality, religion
  • individual and do-it-yourself (DIY) tactics
  • fluid and multiple subject positions and identities
  • cyberactivism
  • the reappropriation of derogatory terms such as ‘slut’ and ‘bitch’ for liberatory purposes
  • sex positivity

a product of the unresolved feminist sex wars – the conflict between the women’s movement and the sexual revolution‘ .

Ariel Levy (2006:74)

Raunch culture is the sexualised performance of women in the media that can play into male stereotypes of women as highly sexually available, where its performers believe they are powerful owners of their own sexuality’ Hendry & Stephenson (2018:50)

Miley Cirus’ video wrecking ball is an example of how raunch culture can be empowering for women.

………………………………………………………………………………………………………………

Intersectionality:

‘In an attempt to understand what it means to be oppressed as ‘a woman’, some feminist scholars sought to isolate gender oppression from other forms of oppression’. Put another way, there was a tendency to be either ‘preoccupied with the experiences of white middle-class women or to ignore completely the experiences other women’ (Sigle-Rushton & Lindström, 2013, 129). It is from this that the development and articulation of intersectionality began to take shape. The early ideas around intersectionality can be traced to theoretical developments from the 1980’s, see for example, the work by Kimberlé Crenshaw (1989) or some of the propositions asserted around Queer Theory (see below) that brings together a set of complex ideas around the ‘multidimensionality of subjectivity and social stratification’ (ibid, p.131). In other words,

you cannot ‘understand Black women’s experiences of discrimination by thinking separately about sex discrimination and race discrimination’ (ibid)

Sigle-Rushton & Lindström, 2013 p131

Hook: Multicultural Intersectionality

As Barker and Jane note, ‘black feminists have pointed ot the differences between black and white women’s experiences, cultural representations and interests’ (2016:346). In other words, arguments around gender also intersect with postcolonial arguments around ‘power relationships between black and white women’. So that ‘in a postcolonial context, women carry the double burden of being colonized by imperial powers and subordinated by colonial and native men’ (ibid).

As a way of exploring this notion of intersectionality ie the idea that an approach such as feminism, is NOT UNIVERSAL, SINGULAR or HOMOGENEOUS as this is a REDUCTIONIST and ESSENTIALIST way of seeing the world. Rather intersectionality highlights the way ideas and concepts such as ‘female‘, ‘feminist‘, ‘feminine‘ (Moi 1987) intersect with other concepts, ideas and approaches, such as, sexuality, class, age, education, religion, ability. A way of exploring these ideas is through the work of bell hook.

bell hook (always spelt in lower case – real name: Gloria Jean Watkins) advocates media literacy, the need to engage with popular culture to understand class struggle, domination, renegotiation and revolution. Put another, encouraging us all to ‘think critically’ to ‘change our lives’.ethnicity and race, see for example here work ‘Cultural Criticism and Transformation

Queer Theory

In the UK the pioneering academic presence in queer studies was the Centre for Sexual Dissedence in the English department at Sussex University, founded by Alan Sinfield and Johnathon Dollimore in 1990 (Barry: 141). In terms of applying queer theory to feminist critical thought, Judith Butler, among others expressed doubt over the reductionistessentialist, approach towards the binary oppositions presented in terms of: male/femalefeminine/masculineman/woman. Arguing, that this is too simple and does not account for the internal differences that distinguishes different forms of gender identity, which according to Butler ‘tend to be instruments of regulatory regimes . . . normalising categories of oppressive structures‘ (14:2004).

Judith Butler: ‘gender as performance’

identity can be a site of contest and revision

Butler (2004:19)

In many ways Judith Butler counterpoints earlier ideas of gender representation, for example, some of the ideas presented by Laura Mulvey seem to suggest that gender is fixed – male/female – that it is structured by institutions and those powerful individuals who are able to exert power and control – Weinstein et al. While still recognising those argments presented by Mulvey, Jean Kilbourne, Sut Jhally and others, Butler suggests that gender is fluid, changeable, plural a set of categories to be played out and performed by individual subjects in individual moments in time and space.

Put another, it suggests that we have multiple identities that are performed to different people, in different social settings, under different social conditions. For example, look at categories such as lipstick lesbianbutch and femmegirly girl and so on, which illustrate the multiple, plural nature of identity, representation and performance with feminist critical thinking. Which can be explored and mapped out into similar studies on male identity (again see work by Sinfield, Dollimore and others).

The idea of identity performance is explored further in another post: Representation, Identity & Self. However, to understand the approach of gender as performative is to recognises a ‘phenomenon that is being reproduced all the time‘, which perhaps suggests that nobody is a gender from the start.’ The question for Butler (and for students of media and cultural studies) is therefore: how does gender get established and policed? Which, of course, is why we look at her ideas in subjects like Media Studies.

essay preperation

Judith Butler – Gender performance

Judith Butler suggests that gender is fluid, changeable, plural. She believes that the way people are represented are not strictly based off of our assigned gender at birth. She states that the way we act and the choices we make don’t specifically decide if we are female or male, we can act in a more feminine or masculine way but specific gestures or speech and acts don’t determine if we are a man or woman. She is trying to break out of typical gender stereotyping where specific acts decide who we are. Such as a sport like football being considered a male sport to play or makeup being regarded as a female thing to use, she tries to break out of this idea and allow anyone to do anything they like to live and embrace their identity.

This is contrasting to some of the ideas presented by Laura Mulvey which seem to suggest that gender is fixed – male/female.

Maybelline advert

The dominant signifiers of a recent advertisement campaign had stirred up a conversation, the recent ad titled “boss it up” features 2 people, one male and one female. This is significant because it is advertising eye liner, both the male and female are wearing this product. This is a radical approach to marketing and Maybelline now know that the focus on make up shouldn’t just be on females. You could see this as a genuine radicalism to fight against gender stereotypes, but more likely it is a realisation that there is a new market for men in the beauty makeup market. This follows ideas of Judith Butler that makeup shouldn’t be represented as a female only thing to use and we are now seeing a larger influx of influencers and people using makeup to portray their identities. Makeup is now considered a neutral choice. The ad also features a black female which is used to oppose normalities or straight white females being the main choice of models for these adverts. An example is Johnny Depp, a straight man who wears eyeliner, there should be no constructed reality idea on clothes, cosmetic products and peoples actions.

Score advert 

Score, the printed advert, shows a completely different view to gender representation. It shows men and women as separate identities, an identity where woman are shown to be socially beneath men in the hierarchy. Woman are used as a tool in advertising to market a health and beauty product to men. It shoes women holding a man above them, clean shaven, portraying the use of their product. To put it simply, this is a clear opposite view of gender representation, a view where men are viewed as the more powerful and stronger gender and women are beneath them both metaphorically/ socially and literally in this ad.

feminist critical thinking

Feminist/female/feminineFeminist-A political position

Feminist-A political position

Female = a matter of biology

Female = a matter of biology

First wave of feminism

sexism was coined by analogy with the term racism in the American civil rights movement in the early 1960s. Defined simply, sexism refers to the systematic ways in which men and women are brought up to view each other antagonistically, on the assumption that the male is always superior to the female‘(Michelene Wandor 1981:13)

2nd Wave Feminism

the feminist literary criticism of today is the product of the women’s movement of the 1960’s’(Barry 2017:123)