David Gauntlett:

“Gender is socially constructed”

“Linked to family expectations and rigid social codes”

“Audience realise they can change their identities”

“Contemporary media practises mean that heteronormativity does not completely dominate”

“Media manufactures narrow interpretations of certain roles or lifestyles”

Judith Butler:

“Our bodies or sex do not define our gendered identities”

“Society also presents male/female relationships as the norm”

“Our gendered identities are not naturally given but constructed through repetition and ritual”

“The media assists in the marginalisation of subversive identities through absent representations, abjection and parody”