David Gauntlet

“front covers of magazines such as Vogue and Men’s health are shop windows to amore sexier, more successful future self for their reader-ships”- shows that identity is constructed by media

“30 second glimpses of who we might become”- suggests our identity will change overtime

“the characters we watch in television shows or on online games offer us examples of how we can transfigure ourselves”- try to become better people by transforming our identities

“identities are not fixed, but can be altered for the best if we are motivated to change”- portrays idea of negotiated identity

“media manufacturers narrow interpretations of certain roles or lifestyles”- down to negative stereotypes

Judith Butler

“the absence of homosexuality in mythic stories provides evidence that our natural sexual inclinations are heterosexually orientated”- dominant ideology that it should only be male and female couples

“our gender identities are not fixed objects; they are constituted as a result of our behaviors”- our identity will change depending on the situation we are in eg. a party compared to a funeral

“rituals and performative actions constantly reinforce our identities: the act of wearing makeup”-we perform our identities differently each day

“lack of alternative representations in media helps reinforce heteronormativity”- we can choose our identities but their is a lack of knowledge to other identities rather than heterosexuality.