This is Pleasing: Harry Styles sets out to ‘dispel the myth of a binary existence’

By Karen Dacre – Nov 2021

‘the mission of this venture is to “bring joyful experiences and products that excite the senses and blur the boundaries”. Styles announced that he hoped to “dispel the myth of a binary existence”.’

‘this brand is about celebrating what is already there and encouraging customers to be themselves.’

‘In July, the global beauty industry was valued at $511bn’