Fluidity of identity– Gauntlet states how someone’s identity can change because of how men and woman are being represented differently in media. He now says we have a “greater diversity of identities”. Fluidity of identity means that a persons identity is always changing and they’re personality traits differ vastly.

Constructed identity– This is when people build up their identity and it slightly changes, depending on their peers/audiences. Now people can decide and create different genders and ideas and make it an identity, this generation allows for almost every idea and feeling to be dawned as a new identity. Different forms of media and influencers help us construct this reality.

Negotiated identity– A negotiated identity is a balance between our own ideologies and desires, as well as meeting the expectations of others and their ideas.

Collective identity– Means that we refer to our sense of belonging to group, weather that be out of a shared interest/experience or even something in common. Our desire to engage with others and “fit in”. These groups could be social, religious, occupational or gendered.