Judith – Gender Performance –

Judith mentions that ‘nobody is a gender from the start’, this can suggest that we as people force or construct the idea / rule that people should be fixed within their gender, that there should be two ‘types’ of humans, male and female, however Judith proposes that we are not female or male, we choose to act and decide our actions in either a more feminine way or masculine way. She wants to break the idea that specific ‘things’ have to be titled through s gender, football is a mens sport or makeup is for women. She wants to create an idea that we can choose and normalise who we want to be, wheither we’re male but want to wear makeup or we’re female and want to play football without it being abnormal.

Maybelline Advertisement –

Maybelline have always presented their advertisement through glamorous women, however this multimillion dollar global eyeliner company released a video advert called ‘boss it up’, the company decided to have a male and female as their presenters, both of them wore the eyeliner, in a way to make a statement. Maybelline know that makeup is starting to shift from just a females use, to a neutral choice. Ideas globally are starting to see that there is no abnormal choice if a male decides to wear makeup. For example, Johnny Depp is a straight man, however he wears eyeliner, there is should be no constructed idea on clothes, cosmetic products and peoples actions.

Score Advertisment –

The score printed advert, suggests that men and women are separate, that women are ‘used’ for feminine acts, such as giving birth and cooking all meals, where as men are the dominant, stronger gender, who bring the money into the household and work hard. This idea of one gender does one thing and another does some differently, suggests that men and women are not equal and one gender is more powerful than the other.