Judith Butler at home notes:

Judith writes and creates the idea that there is not specific acts or qualities that make you your gender, gender is a title and has nothing to do with the way you act or whatever you do. You can change your gender, be yourself and choose who you want to be and whatever you do will not change who you are and who you identify yourself as. Butler writes to identify and break the idea that genders have stereotypical acts, like football for men, netball for woman, pints for men and gin for women.

Maybelline & Score at home notes:

Firstly, Maybelline, when advertising their eyeliner product line, have always been using females in their adverts, this is because the idea that because females use eyeliner on a daily bases, its seen as a female product due to the repetitive acts of one gender, however this isn’t true, for example bands like Fall out boy, and celebrities like Johnny Depp have used and continue to use eyeliner when turning up to social events and shows. Secondly, Score, advertises the idea that if you shave you will be more attractive and “get what you’ve always wanted”. This is seen as a product for males and that men should be buying it, however because its a shaving cream doesn’t mean it cannot be for men, just because men use shaving cream, doesn’t mean woman don’t. Lastly, the woman seen in the score advert seem to be carrying the man who has recently shaved using the product, as well as this they are trying to touch, stroke and feel the man, this can be seen as a sexist, stereotypical representation of woman as it shows that they bow down and treat men like kings when they are attractive/using the product advertised, this is a repetitive theme used in adverts still to this day.