Notes : Judith Butler

• The idea that men are identified as men due to their masculine repetitive actions such as sitting with their legs spread out, where as, women cross their legs in a feminine manner. Our physical appearance also contributes to our identity and our repetitive acts by the way be ‘do things’ women shave and men typically don’t, women dress with pink, purples and nude colour clothing where as men it’s white, black, blue, red and green. This is because we have constructed and made colours, certain products, objects specific to genders.
• We live in a fabricated world, where everything is constructed and one thing is one thing, men are men, women are women.
• Repetition of gender performance.

Notes : Harry Style’s Brand

• Pleasing includes, nail polishes, illuminating primer serum and a dual purpose eye, lip oil.
• Harry is trying to aim his brand towards men to make “makeup is for women” a myth, to encourage men to also wear makeup and no feel ashamed.
• Aim – “bring joyful experiences and products that excite the senses and blur the boundaries”. Styles announced that he hoped to “dispel the myth of a binary existence”.
• Disingenuous
• Could be just doing it for the money?
• Popularity?
• “Styles announced that he hoped to “dispel the myth of a binary existence”
• “Undoubtedly, there is serious value in beauty now. In July, the global beauty industry was valued at $511 billion”