• Gender and identity is represented in many ways, many ways in which are communicated by us subconsciously constantly. Depending on your gender and how you wish to be represented, we do specific actions physically, verbally and non-verbally to communicate our gender and identity automatically.
• For example, as a male you could represent your gender by dressing in a more masculine way, having facial hair or even by the way you smell.
• By doing these different actions, society puts you into these constructed identity groups.
• Judith counter-types these ideas that of gender representation. She doesn’t believe that certain actions should factor into how your gender is represented, such as why is body building regarded as a male thing to do? She thinks that these stereotypes and identifications are not fixed or definite states.

Harry Styles brand article

• This brand is trying to break out of gender boundaries and groups by including typically more feminine products to be targeted and sold to men and all genders ad identities. Against repetition of gender performance.
• The mission statement for his brand is: “bring joyful experiences and products that excite the senses and blur the boundaries”.
• He states how this brand is more than a celebrity endorsement, this can be considered disingenuous and follows 2-step flow ideas.

“Styles announced that he hoped to “dispel the myth of a binary existence”

“Undoubtedly, there is serious value in beauty now. In July, the global beauty industry was valued at $511bn”

“Styles’s first business venture includes a range of nail polishes, an illuminating primer serum, and a dual-purpose eye and lip oil.”