exAM PREP

” Styles announced that he hoped to “dispel the myth of a binary existence”.

Harry Styles saying he wishes the act of being non binary being a wish to be dispelled brings others to become more interested in the matter and potentially get in on the action to get rid of the ‘myth’.

‘Undoubtedly, there is serious value in beauty now. In July, the global beauty industry was valued at $511bn’

This shows more stylized acts are seen more then others which proves some beauty products are more depended on than others claiming more popularity. Worth more and seen more often, constructed representation.

Judith Butler describes gender as “an identity instituted through a stylized repetition of acts”. In other words, it is something learnt through repeated performance.

How useful is this idea in understanding gender is represented in both the Score and Maybelline advertising campaigns?
  1. Gender and identity is represented in many ways, many ways in which are communicated by us subconsciously constantly. Depending on your gender and how you wish to be represented, we do specific actions physically, verbally and non-verbally to communicate our gender and identity automatically.
  2. For example, as a male you could represent your gender by dressing in a more masculine way, having facial hair or even by the way you smell.
  3. By doing these different actions, society puts you into these constructed identity groups.
  4. Judith counter-types these ideas that of gender representation. She doesn’t believe that certain actions should factor into how your gender is represented, such as why is body building regarded as a male thing to do? She thinks that these stereotypes and identifications are not fixed or definite states.

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