• There is a sense that this brand is about celebrating what is already there and encouraging customers to be themselves.
• Undoubtedly, the idea of this beauty line is to serve as an extension of Styles’ unique and much-revered aesthetic.
• “It’s starting with nail polish because that was kind of the birth of what it was for,”
• In July, the global beauty industry was valued at $511bn, with celebrity brands taking an increasingly significant share of the market. Fenty Beauty, the product line Rihanna launched in 2017, is now worth $2.8bn. 
• However, he is adamant that his venture is more than a celebrity endorsement. “I don’t think that putting someone’s face on something sells a bad product,” Styles says in the interview.

Judith Butler

Judith Butler describes gender as “an identity instituted through a stylized repetition of acts.” In other words, it is something learnt through repeated performance, meaning that gender is not fixed and is more defined by the actions you make and and how you carry them out. This results in you finding the gender within yourself and allowing you to express this to others. This links to stereotypes people have for groups of people. For example boys are seen to be more serious and mature compared to girls. However, this is not always the case.