david gauntlett/ leveson

Fluidity Of Identity –having the ability to change how you look at yourself ,the world and actions.

Constructed Identity – There are a lot of things people could use to construct their own identities. Media helps to build an identity for ourselves to suggest ways of living by acting on advice or recognising ourselves in a character of a film.

Negotiated Identity – where your desired appearance to other people meets the expectation that other people perceive you as. Showing how we want a balance between our own desires and with others and retaining our own strong identity. 

Collective Identity – Our likeliness to try to ‘fit in’ with others and engage. we refer to our sense of belonging to group, weather that be out of a shared interest/experience or even something in common. Our desire to engage with others and “fit in”. These groups could be social, religious, occupational or gendered.

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