The person I would have representing my product would be Olivia Roderigo.
Monthly Archives: November 2021
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my advertisment lasswell
audience theory
Hypodermic model (passive consumption of media)
Harold Laswell wrote “Propaganda Technique in the world” in 1927. which highlighted the brew of ‘subtle poison, which industrious men injected into the veins of a staggering people
For example buy lynx:
who – Sold to men.
Says what – Do you want to smell good?,
Channel – Shown on tv or media, and shown with bright lights to make it appear more presentable and premium.
To Whom – Men.
With what effect – To smell good, get people to buy more and familiarise people with the product.
advertising perfume
Audience THEORY
Advertising style models
Audience Theory EXAMPLE
For Example,
WHO would be Gillette,
The MESSAGE would be that you should buy gillette razors instead of alternatives,
The CHANNEL would be through advertisements – on tv, in magazines, online etc.
The RECIEVER would be men,
The EFFECT would be that gillette makes more sales of razors
audience theory
active consumption
Paul Lazarfeld recognised that a simple, linear model may not be sufficiently complex to understanding the relationship between message sent > message received. As such, in 1948 he developed the Two Step Flow model of communication
AUDIENCE: THEORIES AND APPROACHES.
Two Step Flow of Communication (active consumption)
Paul Lazarfeld recognised that a simple, linear model may not be sufficiently complex to understanding the relationship between message sent > message received.
Two-Step Flow: – The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media.
Active consumption: The idea that people engage with the media, causing them to purchase the product.