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Monthly Archives: November 2021
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my understanding of the four categories of representation
Fluidity of identity
Fluid of identity is having the option to change the way you look however you like. If you don’t want to look a certain way fluid of identity creates the meaning of being able to change that and change how you perceive yourself as a person. Not only that Fluid of identity also means having the fluidity to change the way you act to something preferred or to something which can be categorised as normal. Fluid of Identity is the freedom to change who you are as a person inside and out if you prefer to-do that.
Constructed identity
Constructed identity is stereotypical. For example the fixed idea that a women should have long straight blonde hair with blue eyes and a man should be tall with big muscles and a brunette. These ideas have been constructed within society to change how we look at men and women. Constructed identity isn’t all about gender its also for who your preferred gender attraction is. Once again society has created ideal attraction preference, males are supposed to be attracted to women, and women are supposed to be attracted to men. Men aren’t supposed to like other men and women aren’t supposed to like other women, Society has constructed those identity’s for people which places pressure and shame onto those who are gay and do prefer people of the same gender.
Negotiated identity
Negotiated identity is when people come to an agreement of who is who and who identifies as something other than their birth gender. Men may come to terms and agree with the fact that they are a man and friends may be women or men and vice versa. Not only that people may agree that their friends may want to change from their assigned gender to become another gender as of which they are more comfortable being in. Not just that in gay relationships both partners come to terms of who is who in that relationship. This can be described as “wearing the pants in the relationship” which is basically who takes on the dominant role within the relationship.
Collective identity
Collective identity is associating with a group or a group associating as something. An example of this is drag queens. These people identify as men but have feminine traits and perspectives. Majority of these men are gay but love to dress up as women and do make up. Collectively these men all identify as drag queens. Also religions, many people collectively identify as Christian or Hindu, which society don’t have a problem with as its something they believe in but some people in society may argue that drag queens are wrong due to stereotypes that men should work for the family whereas the women are supposed to dress up to please them and apply make up to look pretty for the men. Everyone is apart of a group that have a certain identity, for another example actors. They all identify as actors same with the scouts they all identify as a scout until they leave the group but the traits and skills they learnt as a scout will stay with them for life.
Levenson 10 years on
The Leveson inquiry was a judicial public inquiry into the culture, practices and ethics of the British press following the News International phone hacking scandal, chaired by Lord Justice Leveson, who was appointed in July 2011. A series of public hearings were held throughout 2011 and 2012.
The Inquiry published the Leveson Report in November 2012, which reviewed the general culture and ethics of the British media, and made recommendations for a new, independent, body to replace the existing Press Complaints Commission, which would have to be recognised by the state through new laws.
Leveson Inquiry
The “Leveson Inquiry” was a public inquiry into the ethics of the British press following the “News International phone hacking scandal” – Where employees of the “News of the World” newspaper were accused of phone hacking, police bribery and exercising improper influence in pursuit of stories. In July 2011, investigations showed that phones belonging to Celebrities, relatives of deceased British soldiers, a murdered schoolgirl “Milly Dowler”. This evidence caused recommendations to completely replace the existing Press Complaints Commission with a new, independent body. The final 2000 page report was published on the 29th of November 2012, recommending a new body with a range of sanctions available to it – including fines and directions of the prominence of apologies and corrections.
The levenson inquiry
The Levenson inquiry was an inquiry into the ethics of the British press following the international phone hacking scandal. A series of public hearings where held throughout 2011 and 2012 which reviewed the culture and ethics of the British media and made recommendations for a new, independent, body to replace the existing press complaints commission.
On 20 July 2011, David Cameron announced in a speech to Parliament the final terms of reference of Leveson’s inquiry, stating that it would extend beyond newspapers to include broadcasters and social media.
Leveson 10 years on
The Leveson inquiry was a judicial public inquiry into the culture, practices and ethics of the British press. This followed the News International phone hacking scandal. The Leveson report was published in November 2012, this reviewed the culture and ethics and made recommendations for a new body to replace the existing Press Complaints Commission.
The final terms of reference of the inquiry was announced in July 2011, where a panel of 6 people were announced. This included:
Sir David Bell (former chairman of Financial Times), Shami Chakrabarti (director of Liberty), Lord Currie (former Ofcom director), Elinor Goodman (former political editor of Channel 4 News), George Jones (former political editor of the Daily Telegraph and also Sir Paul Scott-Lee QPM who was former Chief Constable of West Midlands Police.
According to a response published in 2013, the total cost of the Leveson inquiry was £5.4 million.
David Gauntlet
Fluidity of identity – The definition behind fluidity of identity is to create identity of society and create specific ideas. Examples shown of fluidity of identity by David Gauntlet is “the narrative begins with the boy meets girl trope but ends with the girl taking control of the relationship”, suggesting a shift in the balance of power. Fluidity of identity also refers to how we don’t always refer to one identity and are always willing to discover other new cultures of identity.
Constructed Identity – The meaning behind constructed identity is having the ability to change how you see yourself or the world. Examples shown by David Gauntlet are “might select which details to reveal so we can manage how we are viewed by other people”. Constructed Identity could also suggest that the representation of a movie could possibly help discover our own identity.
Negotiated Identity – Negotiated Identity means to come to an agreement to target the audience in the interaction. David Gauntlet gives us an example of “how you interact with your teachers in school or college”, which suggest the way you are portraying yourself to others. Negotiated Identity suggests that we contain a balance of our desires and meeting the expectations of others. Therefore, we try to seem suitable towards others.
Collective Identity – The definition is sense of belonging to a group. David Gauntlet says the most famous example is “Cultural experience” this is because each different cultural has its own way of developing life itself. Collective Identity gives the impression that everyone belongs somewhere whether its in its own cultural or group.
Leveson inquiry
The Leveson inquiry was published in November 2012, which reviewed the culture and ethics of the British media. Clive Goodman and private investigator Glenn Mulcaire were convicted of illegal interception of phone messages in 2007.
On 20 July 2011, Cameron announced in a speech to Parliament the final terms of Leveson’s inquiry, stating that it would extend beyond newspapers to include broadcasters and social media. He also announced a panel of six people who have been working with the judge on the inquiry. A 2000 page report was published on the 29th of November 2012.
statement of intent – advert.
for my ad I am going to use CeraVe as my product, I am going to create two different ads, one will be a modern it will consist of a teenage female model who will be photographed using the product as it is advertised towards teens who are wanting a relatively cheap and effective skin care it will also be and add targeted at both genders as the modern media is getting used to males being in the cosmetic ads which are now being produced by many major an very well known brands as a way to stray away from the idea that men should adhere to hyper masculinity. the brand who will be making my ad are. there will also be a fluidity of identity in the ad. even though it is a female on the ad, there Is nothing to indicate that it is a product is advertised towards just one gender or specific age range as it is more socially acceptable now for people of all genders and ages to use such a product.
the second ad will be one similar to that from the 1970’s however it will be a radical representation as the female will nit be oversexualised and no male will be present in the ad as it would have been very uncommon for men to appear or use such products as it could be seen as not masculine. this kind of product would have been advertised towards woman and so the male would be unnecessary as this is not using the ideology that ‘sex sells’. this ad will also be radicle as the female will not be viewed as below a male but as the main model as a way to showcase the product and not the female. this ad will be very much trying avoid the male gaze as a way to move away from the patriarchal society which was present in the 1970’s as there was a collective identity that only females used skin care and make up and that males don’t. this is why i would need to use a female to make it seem more realistic as males would have got a negative stereotype due to the abnormality of them using such a product.
levenson 10 years on
-The Leveson inquiry was a judicial public inquiry into the culture, practices and ethics of the British press following the News International phone hacking scandal,
-new slef regulation body recommended,
– independent of serving editors
-government and businesses,
-No widespread corruption of police by the press found, –
-Politicians and press have been too close
-Press behaviour, at times, has been ‘outrageous.
-Leveson found that the existing Press Complaints Commission was not sufficient, and recommended a new independent body, which would have a range of sanctions available to it, including fines and direction of the prominence of apologies and corrections.
-Leveson concluded that there was no evidence of widespread police corruption, despite a sequence of poor decisions relating to the initial investigation into hacking at the News of the World, but found that politicians, as a group, had devel- oped ‘too close a relationship with the press’.
-The Independent Press Standards Organisation (IPSO) is the independent regulator for the newspaper and magazine industry in the UK. We hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press.
–A Royal Charter on press regulation was granted on 30 October 2013. This incorporated key recommendations from the Leveson Report, allowing for one or more independent self-regulatory bodies for the press to be established. Any such body would be recognised and overseen by a Press Recognition Pane