research product one- FOUNDATION	research product two- PURFUME	my product SHOES
understanding self	MAKING YOUR SKIN LOOK FRESH AND SMOOTH.	MAKE YOU SMELL NICE AND FEEEL GOOD.	TO GO WITH ANY OUTFIT AND STURDY.
enjoyment	MAKES YOUR SKIN LOOK PERFECT THEREFORE MAKES YOU HAPPY	KNOWING PEOPLE WILL KNOW HOW GOOD YOU SMELL	KNOWING YOUR SHOES LOOK GOOD WITH YOUR OUTFIT.
escapism	NOT HAVING YOUR REAL SKIN SHOW WHICH YOU MAY BE INSECURE ABOUT	HAVING PEOPLE BELIEVE YOU ALWAYS SMELL LIKE THAT.	N/A
knowledge about the world			WHERE PEOPLE HAVE WORN THESE SHOES TOO
self- confidence self esteem	MAKES YOU FEEL LIKE HOW THE DOMINANT SIGNIFIER LOOKS, FRESH AND CONFIDENT.	KNOWING YOU SMELL GOOD WOULD GIVE YOU A BOOST OF CONFIDENCE	SHOES ARE CLEAN AND LOOK GOOD MAKES YOU FEEL MORE CONFIDENT IN THE WAY YOU LOOK.
STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS	You could show the product to others you know and they might recognise the celebrity on it and you could talk about it.	RECOMMEND TO FAMIL AND FRIENDS.	THE POPULARITY OF THE SHOE WILL ALLOW YOU TO RELATE TO OTHER PEOPLES EXPERINECE WITH THE SHOE
ANY OTHER CATEGORY OR THEME	EXPENSIVE PRODUCT SHOWS YO CARE ABOUT YOUR SKIN.

Quantitative Data Audience Research 1: Cereal box

The quantitative data for this product is the age that it is to be targeted, as it targets the age group 4 to 12, however it doesn’t mean that others can’t buy the product as it could influence all age groups.

Quantitative Data Audience Research 2: Starbucks

The quantitative data from this product is the times that it opens so that people know when the product is available to get.

Another quantitative data research is the cost of the product as it is important to have the knowledge of it as the quantity of the cup is.

Quantitative Data Audience Research 3: My product

The price of the product will be ideal so people would understand the worth of the product and to know exactly how much they would be wasting.

It also depends on the social grade as the higher and intermediate managerial it is the higher chance that you would be earning more if all the facts of the product are truthful.

It will be targeted to all of the female population as it is a female product. There is about 49.6% females in the world so therefore it will be targeted to those.

Qualitative Data Audience Research 1:

The resigned – motivated by survival needs & The explorer – motivated by the need of discovery.

Qualitative Data Audience Research 2:

The resigned – motivated by survival needs & The explorer – motivated by the need of discovery & The reformer – motivated by enlightenment needs.

Qualitative Data Audience Research 3:

The aspire – motivated by esteem/status needs & The mainstreamer – motivated by belonging needs.

	Research product 1 (Coco Pops Cereal box)	Research product 2 (Starbucks)	My product (Shampoo)
Understanding self	It briefly explains the idea of the product and who it targets.	It gives a clear gesture on what it is trying to imply as it shows an image of the product that they are trying to advertise.	It gives a clear information about the product and how good of a product it can be.
Enjoyment	It is mainly enjoyed by young kids as it has many cartoon characters.	It gives a positive note on the enjoyment that it can give you.	There will be enjoyment as there will be a catchphrase that will be intriguing for the people.
Escapism	It definitely uses escapism as it doesn’t involve anything natural and its more creative and colourful and very playful.	It definitely does not note on escapism as it is more direct to the natural world.	It won’t be to much of an escapism advertisement as I don’t want the reality of the product to fade away as Being more realistic could potentially sell more.
Knowledge about the world	This doesn’t give to much information about the knowledge about the world as it is very much cartoon like.	The Starbucks ad suggests how you could enjoy your life with a little bit of Starbucks to help others to also enjoy the taste of Starbucks.	This relates to the knoweldge of the world as people could be depending on which products are best to use so therefore people could get acknowledge about these products.
Self confidence, Self esteem	This doesn’t really show to much about self confidence however, it could possibly suggest that kids will gain an impact with the product.	Starbucks gives a positive energy so I believe that it could powerup peoples self esteem for the day.	This will give a self confidence to people in daily life as shampoo is used on a daily.
Strengthen connections with family and/or friends	This doesn’t strengthen the connection between family or friends as the advertisement only reaches out to children.	This also could be in between as the product shows gaining connections but it doesn’t necessarily mean that it will happen.	This doesn’t strength any connection apart from using it in on a daily.
Any other category or theme	As it targets kids, parents could possibly enjoy eating cereal for breakfast.	Starbucks influences everyone, so therefore it would be ideal for a product to be made.	It will smell really nice and everyone loves strong scents.

	Calvin Klein fragrance	TAGHeuer watch	Superdrug blossom body spray
understanding self	makes you smell nice/ makes you more attractive	makes you look more wealthy, sophisticated. handsome	makes you smell young and floral
enjoyment	gets you attention/ attracted to. Smell nice		you smell nice, product lasts long so you don’t need to be paranoid of smelling bad
escapism	hides smelling bad	shows your wealth	hides smelling bad
knowledge about the world	model is confident and attractive, persuading you that you too will be attractive and persuasive.	people are driven/ attracted by money/ showy things.
self confidence	you can feel more confident/ gain compliments	make you feel more attractive, exclusive, proud.	gain compliments on your smell,
strengthen connections with family/friends	can be given as a gift, makes people enjoy being around you
any other category or theme		shows hierarchy

Qualitative

Coca cola- kids that earn pocket money and any age up from that, people that live in more urbanised areas, both people who have been educated and not, traditional working class, most countries in the world, all social grades

Maybelline lipstick- females over 15 or men buying it for their girlfriend, established middle class and new affluent workers, those who are employed, countries in western Europe and the USA, C1 and C2 social grades

Cera ve- teen girls/ young women, working either part or full time, western europe and USA, no qualifications neccessary, C1 and C2 social grades

Qualitative

Coca cola- explorer looking for new packaging and searching for their own name and the mainstreamer

Maybelline- the aspirer and mainstreamer

Cera ve- the struggler and mainstreamer

QUANTATIVE DATA

research product 1- Dior mascara

Targeted to people in the higher class who have money and are willing to spend a lot of money on a product that will be used frequently and often and so therefore will run out quicker.

The people in the higher class would usually be people ages 25 plus, but can also be 16 plus due to things such has having a wealthy family or having a job and saving up enough for such product.

research product 2- LIVE hair dye

Targeted to those in the middle class. As they will have gained enough disposable income to be able to spend extra money on hair dye which they don’t necessarily need.

The middle classed people could be anyone from 12 plus. The preteens would have to have parental consent to buy due to the fact that it may not be appropriate for school of not worth damaging hair for. Anyone can dye their hair as it’s their hair and they’re choice. this product is relatively cheap, five pounds per box, therefore its easier to be brought than other types of hair dye.

my product- monster energy

The target audience for my product would be ages 16-25 ish due to the fact that in the uk it is illegal to sell any energy drinks to people under the age of 16. The age 25 is the best cut off age ideally because not many adults would like something sweet or energising as majority of adults by then would turn to coffee as a energy source.

People from the middle class are more likely to buy this product as like the hair dye it is cheap and easy to find in any shop meaning its easy to grab and buy.

QULITATIVE DATA

research product 1- Dior mascara

The aspirer, the mainstreamer and the reformer

research product 2- LIVE hair dye

the reformer, the struggler, the mainstreamer and the explorer

my product- monster energy

the struggler and the succeeder,

	Qualitative	Quantative
Research Product One	Any Social Grade	The Explorer, The Mainstreamer
Research Product Two	Any Social Grade	The Aspirer, The Reformer
My Product	Established Middle Class to The Elite	The Aspirer, The Mainstreamer