Style Model- Mascara (L’Oréal, Maybelline, Covergirl)

Reactionary print advert- Male representation wearing mascara to oppose the idea that makeup is for women

Historical print advert- Femake representation wearing mascara to support the idea that makeup is for women but more bold and colorful because based around 1960’s/1970’s.

Product- Mascara

All 3 Adverts–

Textual Analysis- Iconic sign of mascara, dominant signifier of female model.

Semiotic Analysis- Reactionary representation as a female model is being used to present makeup.

Representational Analysis- The advert presents an attractive female model wearing clothes in which suggest wealth and confidence. The target audience for this advert would be young females who aspire to feel as confident and beautiful as this woman looks within the advert.