for my ad I am going to use CeraVe as my product, I am going to create two different ads, one will be a modern it will consist of a teenage female model who will be photographed using the product as it is advertised towards teens who are wanting a relatively cheap and effective skin care it will also be and add targeted at both genders as the modern media is getting used to males being in the cosmetic ads which are now being produced by many major an very well known brands as a way to stray away from the idea that men should adhere to hyper masculinity. the brand who will be making my ad are. there will also be a fluidity of identity in the ad. even though it is a female on the ad, there Is nothing to indicate that it is a product is advertised towards just one gender or specific age range as it is more socially acceptable now for people of all genders and ages to use such a product.

the second ad will be one similar to that from the 1970’s however it will be a radical representation as the female will nit be oversexualised and no male will be present in the ad as it would have been very uncommon for men to appear or use such products as it could be seen as not masculine. this kind of product would have been advertised towards woman and so the male would be unnecessary as this is not using the ideology that ‘sex sells’. this ad will also be radicle as the female will not be viewed as below a male but as the main model as a way to showcase the product and not the female. this ad will be very much trying avoid the male gaze as a way to move away from the patriarchal society which was present in the 1970’s as there was a collective identity that only females used skin care and make up and that males don’t. this is why i would need to use a female to make it seem more realistic as males would have got a negative stereotype due to the abnormality of them using such a product.