I intend to create two print adverts for my product ‘coco Chanel’. I aim to create a separate radical and reactionary product to represent different ones. Both of my products will be following in the style of a professional print advert that are presented in magazines. In my advert I will have

The reactionary advert is going to be my historical advert set in the 1960’s. I am doing a basic advert that is stereotypical to a normal coco Chanel advert I will have a woman with nails done and rings on holding the perfume bottle this is very stereotypical as it follows the normal Chanel adverts which normally has a woman’s hands holding a Chanel perfume bottle. This links to the ‘male gaze’ as it shows a white females hands holding the perfume bottle and this would be seen as normal because the product is mainly aimed at females so having a woman holding the perfume bottle would be seen as predictable and stereotypical. The product is also seen as feminine. The slogan I have chosen is ‘be yourself, stand out’ I have chosen this slogan as it has 2 different meanings for both print adverts I am doing. For this advert the slogan shows that if you buy this perfume then you will above other women or people, because of the fact it says to stand out showing that this perfume bottle will make you stand out and be above other people who don’t use this product. This has a clear audience with the advert as the perfume bottle seems like it would be aimed only at women and that only women can use it as there is a ideology that coco Chanel is only for women and that only women can use it.

For my radical product I am going to be doing a more modern advert set in current time. I am doing another basic advert that is more controversial than a stereotypical avert for coco Chanel perfume. It will be a male hand holding the bottle to diversify the range of people who can use the product. This links to the stereotype that this perfume bottle is aimed only at females and therefore shows even if it is a more feminine product that anyone can use the product. This links to gender stereotypes because coco Chanel perfume is more so seen as a woman’s perfume and there is a idea surrounding it that only women can use this perfume. However using this method of advertising it shows a more modern ideology of the fact that men can also use this perfume as it is seen as feminine. This challenges the normal stereotypical idea of the perfume as in all adverts it is a white female holding the perfume bottle either a picture of the woman waist up or having a woman’s hands grasping the bottle showing lust for it. Having a male will challenge this normal idea of just having a woman in the advert and will grasp the attention of maybe a more wider audience to the product and therefore have a more wider range.