In my advert I represent both a radical and reactionary product based on Nike air force one. I initially was drawn towards a perfume or Jewely, but I wanted to express the usefulness of something, or a product you can use every day that is essential; Perfume and Jewely isn’t an essential therefore there would be more to express and advertise with a shoe.
My reactionary advert consists of a person not specifically man or women to represent gender diversity. The add will be of a person wearing either tracksuit bottoms or jeans with the product, as trainers are stereotypically to be worn in a ‘sporty’ or ‘comfy’ manner. My radical representation is a girl wearing a long prom style dress with what normally would be heels but in air force ones to show that they can be worn in any situation. I placed a pair of heals next to the model to inform the audience that the model was previously wearing the heels but decided to replace them with the air force’s due to their trusty qualities. If a model in a dress uses these shoes with a dress, then anyone can wear them, but also brings a less stereotypical ‘teenager’ aesthetic to the shoe.
When taking the photos, I wanted to represent and capture minimalism and a white colour palette, with different tones except the red Nike tick, which is the main signifier along with the shoe. I focused on a more exposed image to ensure the advert wasn’t dominated by shadows, or dark qualities.
One important aspect of photography I wanted to incorporate into my adverts was the butterfly shot which is a snapshot from above instead of a straight forward close up which I noticed a lot of my classmates where doing. It creates an effective view of the model and the shoe. Furthermore, more professional addition to the photos.
My style models were all focused on the knee below and their main signifier being the shoe and not the face. I like this as it doesn’t advertise to a certain audience for example male or female and doesn’t include any negative stereotypes. My radical representation includes an obvious girl in a dress which is purposely used to attract girls to the shoe making the product radical.
My tagline ‘’anytime, anywhere, forever’’, is used on both adverts to ensure the image is the main meaning of the adverts and not the words. The shot should inform the audience all they need to acknowledge. Anytime, meaning the shoes can be worn anytime, day, night whenever the buyer wants to wear them, they are not advertised for a certain time. Anywhere meaning the shoes can be worn wherever they want for example a high-profile event shown in my advert when the model wears the dress. They don’t have to be obligated to wear this shoe in any specific time it can be anywhere. Finally, Forever meaning they are long lasting, trust worthy and can be relied upon anytime.