In my production of my advert, I intend to base my product around a jewellers known as Swarovski. I hope to advertise my product for ages between 18 – 40 years of age. I intend to imply/advertise glamorous but affordable jewellery such as the bracelet that I hope to bring in. As well, I plan to capture the sparkle from the bracelet with specific lighting to give it a posh style appearance. These photographs will be captured using flash lighting with soft boxes and cannon camera with a portrait lens, to capture a close, low angle of the bracelet with a stern focus to generate a professional, distinctive photograph. Furthermore, I will be editing all my photos in photoshop to brighten and improve my photography skills, and maybe add a white border to modernise the picture. Another, edit that I will add to my image will be a sans-serif font. On top of that, I could perhaps do a similar photoshoot but with the bracelet’s box, and position the lid in a professional manner. These will be my modernised reactionary print adverts, but I aim to accomplish my first idea. Where as my historical, radical print advert will be of men wearing feminine jewellery.

However with my second 60s – 90s advert, this will be completed by positioning the jewellery box containing the bracelet under a photographer light such as the flash lighting, so the crystals shine and create that rich, luxury appearance and potentially have some masculine and feminine products around the wrist, to make sure it is not too plain and exaggerates the radical idea that men can also wear feminine jewellery/products.

I feel that the kind of company that would make my product would be a jewellers that aim to produce products using the finest of crystals, such as Swarovski and H.Samuel.