My intention for my advertisement is to take a photo of a female holding the product and looking at the added photo of it.

My reactionary advert will consist of a female dressed in a black fury coat holding my the mascara. The girl along with the product is the dominant signifier. I decided that my model should be holding the product as well as a pair of sunglasses so she appears stylish and it’s as if the mascara transforms you into a young woman with good fashion sense and elegance. The title will be placed above her head at the top of the page and will be in a serif font to enhance the classy nature of the advert. The colour also supports this as I have chosen gold font to display a rich looking product. Although the copy is coloured black, the slogan is the same colour as the title to attract attention to it and so it is clear to the audience. My slogan is ‘confident, new, subtle’ which provides anchorage for the audience, especially if they are searching for any of these things in a mascara. An example of an iconic sign in my advert is the mascara as it is a sign that looks like it’s object. In this advert, the male gaze could be attracted due to her elegance and confident posture. The woman on the advert seems as though she lives a comfortable lifestyle and she is financially affluent lifestyle.

Laswell developed the Hypodermic model which is a linear communication theory which suggests that messages the media portrays are intended directly for a passive audience. In this case, the components of Laswell’s model would consist of the sender, being the brand- ‘Ted Baker’ and the name- ‘Indulge’, the message that the sender gets across, that you will feel ‘confident’ and it is a ‘new’ and ‘subtle’ look. The focus is then about the channel, the channel of this finished product is an advertisement in a magazine. However, it could be printed out as a poster. This magazine advert is for the intended audience (receiver) of women between the age of 20-28 who wear makeup and are of a middle class as the product isn’t the most expensive but is in the price range of £18-£20 which is moderate for a mascara. The denotation of the sunglasses in the model’s hand and her necklace also makes her appear middle class/high class as they sunglasses makes her appear classy and the necklace is a popular, expensive product that is only affordable to people who are well-off. This positions the audience to believe that the product looks expensive and if they purchase it they will feel more boujee. This then gives the affect (feedback) that people might believe that if they use this product they will become popular and clean looking. This could attract negative stereotypes in the sense that people who aren’t able to purchase this will feel insecure about themselves and how they can not afford to look as good as the model.

The radical advert will consist of a woman in a colourful 80’s style dress with a black wig in a hairstyle from that time period. The girl holding the product is the dominant signifier. I decided that my model should be holding the product as it seems more obvious that she uses it and promoting the product.