research Product Speculation – Dior and Chanel

Quantitative : The social class of my research products Chanel and Dior are in the class of upper and middle, they are rather expensive for lower class but however not to pricy for upper and middle. The income that would be appropriate for people who buy these products, their yearly income would be £45,000 – £85,000. As well, the suitable education for the community who wear these products would be successful in a university of a sort and have succeeded with high grades. The age grouped aimed through the advertisement of these products are 20 – 40 years of age.

Qualitative : The Psychographic Descriptor for these products would be ‘The Aspirer’ and ‘The Mainstreamer’. The Aspirer would want this product to show off their income status and what sort of designer brands they own. The Mainstreamer would want these products to have a pleasant aura around them.

own product speculation- coco chanel perfume

quantative- The social class of my product such as coco Chanel perfume is based in middle to upper class. the fitting income range would be 35,000+. On top of that this perfume may be used by adults who are of higher class. The target market for the perfume would be 25-70 years of age.

Qualitive: The Psychographic Descriptor fore this product would be the ‘aspirer’ and the ‘mainstreamer’. This would be because the Aspirer would gain happiness from owning a more expensive item. The mainstreamer would also enjoy having a more expensive and posh item however it is not a necessity.