research Product Speculation – Dior and Chanel

Quantitative : The social class of my research products Chanel and Dior are in the class of upper and middle, they are rather expensive for lower class but however not to pricy for upper and middle. The income that would be appropriate for people who buy these products, their yearly income would be £45,000 – £85,000. As well, the suitable education for the community who wear these products would be successful in a university of a sort and have succeeded with high grades. The age grouped aimed through the advertisement of these products are 20 – 40 years of age.

Qualitative : The Psychographic Descriptor for these products would be ‘The Aspirer’ and ‘The Mainstreamer’. The Aspirer would want this product to show off their income status and what sort of designer brands they own. The Mainstreamer would want these products to have a pleasant aura around them.

own product speculation- coco chanel perfume

quantative- The social class of my product such as coco Chanel perfume is based in middle to upper class. the fitting income range would be 35,000+. On top of that this perfume may be used by adults who are of higher class. The target market for the perfume would be 25-70 years of age.

Qualitive: The Psychographic Descriptor fore this product would be the ‘aspirer’ and the ‘mainstreamer’. This would be because the Aspirer would gain happiness from owning a more expensive item. The mainstreamer would also enjoy having a more expensive and posh item however it is not a necessity.

The Maybelline advert consists of many things representing. For example sexuality, gender, race and the use of marketing strategy’s. Their stereotypical adverts usually only include women however in this particular advert it uses a male to represent their product.

Manny MUA, a social media influencer is included in this advert alongside another character, Shayla who is another social media influencer. Manny is a gay male, he is presented in this advert as slightly feminine as he has a high pitched voice and certain ways in which he is presented. This could be perceived as both positive and negative to the representation of sexuality as it represents men in the makeup industry that has been preciously dominated by women.

The influencers in the advert were most likely chosen to be involved as they both have large platforms. Manny MUA has  almost 10 million followers across Instagram and YouTube, and Shayla has 2.7 million followers on Instagram. Due to their large platform this is good promotion for Maybelline.

The advert presents both characters using the mascara and showing the audience hoe the mascara is applied. It is presented as a rich expensive product as the emphasis on the amount of gold used in the advert to show the 3expensivness and high standard of the product as gold connotates to money and power. In the advert it shows both characters going from not having expensive clothes on and being in a average NYC apartment to the transformation of them wearing gold outfits and looking all glammed up after using the product. Presenting this idea to the audience that if you use the product then you will then also feel this luxury.

The advert also presents the idea of diversity of gender and race as Shayla in the advert is a black female and Manny is a white gay male. This is positive as it shows the audience that the product is not aimed at any specific group of people and that anyone can use this product. As in the advert ‘score’ that we looked at it focused on a specific group which is focused on middle class white men.