I intend to advertise a jewellery line. I will create two magazine print adverts, both with different representations in order to highlight how societal views on issues such as gender roles, social class and the LGBTQ+ community have evolved.

My reactionary representation, will resemble that of an old 1920s advert. the image will be faded and grainy to illustrate its age and how this representation is outdated. The dominant signifier will be a headshot of a woman wearing the necklace dressed in elegant, and sophisticated clothing which will signify that this product is aimed at female audiences of the upper class – supporting the conventional ideology at the time where typically only women wore jewellery – as well as their husbands who may want to buy this as a gift for their wives in the hopes it will make them look better presented. She will be represented through the eyes of the male gaze through the use of intimate body language and the iconic sign of a male’s hand reaching for her hand from the side of the shot reaching to administer this idea that the buyer will gain more male attention. The strap line will be ‘say nothing, just wear solitaire jewels’ creating anchorage for potential buyers as it insinuates that by wearing this product you will be able to attract anyone. My product will be sold by a designer company called Solitaire Jewels, similar to that of Tiffany & Co or Cartier, reinforcing the ideas that my high quality jewellery will be aimed at wealthier audiences, between the ages of 20 – 40.

My Radical representation will portray multiple images of both men and women wearing my product to contradict the dominant ideology that it is unconventional for men to wear jewellery. There will be three different images of each model wearing three different styles of clothing in order to illustrate that my product can be worn on any occasion with any style of clothing. The dominant signifier will of course be the necklaces around the neck of my models whose faces will be outlined and filled in with a block colour to symbolise that no matter your gender, sexuality, nationality, race you can wear this necklace. I will edit in iconic signs of the product also draping from the top of the shot to create a more pleasing and busy image. My product will be sold by a luxurious yet affordable brand called Ubiquitous Charms, similar to Oma the Label or Baublebar, so that it is accessible to anyone of any income and will be aimed towards people aged 16 to 30 however the style of jewellery is made to suit anyone.