Quantitative:

My product is for ages 12+ and for a person who has an average income that they can afford to spend £60 on a pair of sunglasses. The main target consumer for my product is a middle aged person (male or female) who are in the need of a good pair of sunglasses.

Qualitative:

My product can be linked to The Explorer. This is because the person who buys a pair of the sunglasses could wear them whilst exploring, discovering new things, setting new challenges and when adventuring outdoors.