For my product, it will mostly be aimed towards women, as it is a women’s fragrance mainly leaning towards older women (20-50). My advertisement of the product will be the product in front of a blank screen so the product is made to look more bold and outstanding so the attention is only based on the perfume.

I will be using a male and female in my advert as a reactionary advert saying ‘this perfume attracts men’ and my my radical i may use two girls ‘explore beyond society’s expectations’.

This product can be for anybody but as it is a women’s fragrance more women may tend to buy it.

As my advert is aimed mainly towards women, it gets rid of diversity that is potentially needed for good sales. To make it more diverse i made sure to include the fact it is for different age groups so more groups of people are buying the product, making more ages known to the product as a lot of different age groups will be talking about it making it more widespread and known.