I am aiming to make a print advert by advertising my product at women between the age of 14-30. My product is sky high lash sensational mascara. For my vintage style advert I will make it radical by not photoshopping it extremely and keeping it natural. My second modern advert will be reactionary and I will photoshop the model extremely like most modern adverts, getting rid of blemishes.

For my radical advert I have two ideas. My first idea is to take photographs of my product using the studio lights changing the lights to harsh lighting or soft lighting, once I have my product images I will go to photoshop and pick which images are the best ones to use for my advert. I am inspired by the colourful 60s/70s adverts and their backgrounds so I will make my own background using different shapes and colours that they used back in the 60s/70s.The iconic signs that I will add is the text of what my product is called, on photoshop I will choose the text that’s similar to the 70s style magazine texts. I would like the title of my product to stand out and I will use the bold text and wrap and use the fish eye filter. I will include indexical signs by taking my products image and remove the background so its only the sky high mascara you can see, then I will stick it on my a4 background where I will add flowers using photoshops custom shape tool making them big and small and the colours will be different shades of pink and purple. The symbolic signs of my advert are the pink and purple colours of my advert with the floral shapes I made. Centre of the advert will be my product and I will use different positions to see which ones I prefer. For my second idea It will be the complete opposite of the reactionary advert and I’m hoping to create a positive stereotype instead of making young girls insecure because they don’t have super clear skin or no eyebags. It will be inspired by the colour adverts of the 60s. My models face will be a closeup looking straight into the camera whilst holding the mascara brush with the mascaras name also facing towards the camera. The mascara brush will look like its being applied to the models lashes.

The reactionary advert I will use photoshop to edit the models face and airbrushing it like most makeup adverts are today making it a negative stereotype to impress men in todays patriarchal society pressuring women to look as good as the models on the adverts even though the image is photoshopped. The models face will be slightly angled from the side instead of looking directly to the camera. Her face will be a close up shot