I intend to make two product adverts, one that is historical and one is contemporary, for the mascara made by Maybelline called Falsies Lash Lift. I aim for my historical product advert to resemble that of an old 1960s advert, which will be targeted at women of the age 12+, whereas I intend for my contemporary product to be targeted more towards the male gender as well as the female gender. This is to imply the difference between discrimination of genders from 1960’s compared to now male gender. In the past it was not seen as acceptable for men to wear makeup as it was believed that the purpose of makeup was solely for women, however now in the more modern times discrimination against the genders have decreased and it is more acceptable for makeup to also be targeted at men. Therefore, for my modern, which can be described as radical, advert I am going to use Liv as a model to represent a member of the male gender and then for my historical advert, which can be described as reactionary. I am going to use Liv as a model to represent the female gender, this is to emphasise the difference in how times have changed between the roles of genders.

In both of my adverts, I am going to have Liv applying mascara, however, for the first advert she is going to represent the female gender giving the suggestion that she loves herself by making sure that she looks confident and bold. In order to do this, I will have the dominant signifier (Liv) wearing a bright red wig to represent the bold colours of the 1960’s. The adverts colour palette will mostly consist of red/ gold/ nude shades because these colours are usually associated with the 1960’s. The strap line will be ‘a dramatic mascara for dramatic lashes’, this will create anchorage for potential buyers as it insinuates to the audience that if they buy the mascara they can feel as if they are someone they’re not or feel more confident within themselves.

Whereas, in my second advert, I am going to have Liv as my model to represent the male gender, in which she is going to have a moustache and wig on. She is going to give the impression to the audience that the male character is in awe with the look the mascara has given him.  The adverts colour palette will mostly consist of pink / nude shades because these colours are usually associated with femininity, even though I am representing a male in this advert I would like femininity to also be represented, in order to emphasise that in our modern times people can be who they want to be and wear what they want to wear no matter their gender.