For this advertisement, I intend to present a perfume as admirable through clever persuasion, through media. Written in a golden font the phrase ‘Be desirable, wear Gucci” suggesting a reactionary approach. This is due to the idea of perfume adverts usually inflicting the idea that wearing perfume will mean you are admired and wanted all of a sudden. I have used a women’s magazine as a prop, identifying the audience positioning of the perfume to be those who choose to wear a female scent. I envision the magazine to be casually positioned, with the perfume standing upon it. The magazine features a model on the front due to her article being published in the magazine. With my product being next to it, the elegance of a model wearing it could possibly be inferred.

The colour of my product, red, is sharp and mysterious. This adds a sense of richness, possibly identifying the target audience as aspirers and those willing to spend more on perfume, additionally. I want my advert to have a golden toned background reflecting against the gold font on the product. The metaphor of royalty is almost suggested through this, demonstrating my product as expensive. I also do not wish to feature additional pictures or text as I am taking a simple approach to the advert, portraying the minimalism of the scent and the perfume itself.

The text ‘Wear Gucci, be desired’ signifies the message that perfume adverts try to influence over consumers ‘ wearing the product will increase attractiveness’. I have chosen a gold coloured font to match with the gold font already present on the original Gucci product, making it more realistic.

I did not use any sexualising marketing techniques with intention. However, the magazine of which is seen to be present in the advert reads sexual language. This language relates to connotations of femininity so links with my ‘female targeted’ product. The patriarchy and drive for male gaze is not something that I believe is pronounced through this and is a misrepresentation of what I target to promote.