for my advertisement page i will be using aftershave as my product that i will be using for my ad i will be my own model in a suit jacket as well as a white buttoned shirt i am gaining my own ideas from the Hugo boss advert where it has Ryan Reynolds as man of the year i want to mimic some of the quality’s of the ad where i want to say something similar to the ad im getting my ideas from where the poster says “confidence makes the man of the year” i want to make something similar towards it i am wanting to wear a buttoned shirt with a blazer or something similar my audience is for the “elite” those who buy expensive things like fast cars and the so my age range is those who are 25 and upwards. this advertisement will be my modern day poster where my other poster will be a funk pop 90s poster with a wig and bright vibrant colours where my strap line will be “peace and love within a bottle”

focusing more on my modern poster i have used the hypodermic model within my strap line talking about how charisma and confidence makes the man of the year making my audience believe that if they have those quality’s they will become the man of the year…

within my poster i have an indexical sign where my model is wearing a suit representing wealth and money within my work as well as an iconic sign of wealth an maturity as a sign. The word man suggest he is powerful and mature and wealthy this could also be classed as a symbolic sign

in my poster my strapline has anchorage within it the words confidence and charisma have word connotations that link to something more than just adjectives it provokes the thought of quality’s that women want within a man

the dominant signifier within my work would be the word man suggesting that hes the definition of the word man as well as all the myths and stereotypes that follow the word man

the signified concept behind my poster is to sell a product that is aimed at those who are elite

my product refers to the male gaze where it shows of the male status as well as the components of what a man is this also reinforces the patriarchy within modern day times it also creates the stereotype that all men will rule the world by the strapline when it says charisma and confidence make the man of the year signifying that those quality’s are those who are the best. This also positions the audience to believe that this product will imbue these quality’s through the product that they are seeing and buying.

the poster uses all three identity’s that David Gauntlet came up with. such as the fluidity of identity like the construction of showing of masculinity through the use of words

, counter types , positive and negative stereotypes , dominant ideology ,

david gauntlet – constructed identity , collective identity

hypodermic model – lasswell

noise , error , feedback

two step flow

uses and gratifications

katz,….,…..