dominant signifiers-shayla and Manny	The use of well known influencers gains more publicity for the product and therefore more sales. Their heavy influence will convince others that they also need this product.
anchorage-‘ that boss life’ in the first shot of the ad	The strap line not only tells us what the product is, but it also signifies the effect this product will have on a consumer – they will become more confident.
code- gold sparkles special effects and glistening sound effects	have connotations to magic and portray the mascara tube as a magic wand. This creates the idea that by using this product you will magically become more beautiful and more confident.
symbolic sign, paradigm- the colour gold	Gold packaging, gold suitcase, gold outfits, gold lighting has connotations of wealth and luxury

This Maybelline advert promotes it being okay for men to wear makeup and this advertisement for Maybelline was the first of many of a gay man selling the product. Promoting their product with the first gay male is widely making their advertisement more known and potentially promoting the product to reach more people.

Having more diversity with the promotion of the product is much better for creating a positive side to the brand and not labelling who and who cannot wear makeup, having a women of colour also being in the advert promoting the product is also a positive act as that is also not very commonly seen nowadays.

Having well known people in an advert is a very good way of selling the product as other competitors normally find it harder to compete.

The advert does have some cringey parts but that is a good way of it getting stuck in your head so you end up being the product out of spite. The colours that are also used in the ad are gold, this represents wealth, satisfaction, pleasure and happiness symbolising how the buyers may feel after using the product.