| RESEARCH PRODUCT 1 (Becca foundation) | RESEARCH PRODUCT 2 (Dior highlighter) | MY PRODUCT (shampoo) | |
| QUANTITATIVE | Traditional working class | New affluent workers and technical middle class workers. | |
| QUALITATIVE | The mainstreamer | The aspirer |
| RESEARCH PRODUCT 1 (Becca foundation) | RESEARCH PRODUCT 2 (Dior highlighter) | MY PRODUCT (shampoo) | |
| QUANTITATIVE | Traditional working class | New affluent workers and technical middle class workers. | |
| QUALITATIVE | The mainstreamer | The aspirer |