Daily Archives: November 12, 2021

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Mise-En-Scene- In this advert i can see a safari scene set up, which may suggest how wild girls go for you once you use this type of gel. Also the women are holding up the man which may suggest that they are treating him better than what they might have done before the advert and before he used the hair cream.

Semiotics- Within this advert there is an indexical sign that all women will admire any man who wears this hair cream and that you will have multiple women after you due to the usage of this hair cream.

Representational analysis- The women in this advert are portrayed to be wanting this man for themselves and that the man is smug and happy about his decision to buy this product as it has made his life better. There is a female who isn’t looking at the man with voyeuristic desires but is looking at us as the viewers of this advert, to tell us that we should buy this product and that we wont regret buying this product. She looks very threatening whilst looking at us as an audience to try and scare us into buying it.

Narrative- This appeals to the target audience of hetrosexual men as it shows how much women love this product and single hetrosexual men want women and want someone to love and therefore this is appealing to that type of audience as it is giving off the idea that women love it and will love you and have voyeuristic views towards you whilst wearing the hair cream.

Audience- This advert creates desire for the product due to the male being lifted and looked at by women who were the ideal types of women in 1967. The brands message is very repetitive but it gets its point across to men that there is no better product than this one. The audience would’ve had one of two reactions. The first one being I really need that product due to the fact that i get so much out of it. The other response being, this product is a scam and wont get me what I want.

The lady looking to the front is used to persuade the audience to buy the product as she’s looking directly at them suggesting they should get the product.

Maybelline

Manny MUA and Maybelline

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With a large company such as Maybelline, highlighting a male star for the advertisement, other companies could potentially be influenced to collaborate with this diversity. Manny wrote “Honestly I believe that men can wear makeup, teach makeup, and vlog about it just as much as girls can and I am fighting for that equality with my channel”, in his YouTube profile. The public opinion and cliché ideas following who can represent a brand is the only thing stopping more people like Manny to have their debut of talent shown off. Despite this, the backlash of which could come with casting a male makeup representative, should be ignored and those who do objectify should be educated on the importance of equality. Manny also stated he was “Thrilled to be able to work with a global brand like Maybelline that is recognizing male influencer talent and is willing to shine a spotlight on it.” Manny’s supporters praise his work and are sure to be a suspected target audience of Maybelline’s new product.

In the beginning, the advertisement is seen to set the scene in an apartment, located in New York. The symbolism of the advert taking place in New York, creates a metaphorical representation of money and luxury, something this mascara brings. Manny and Shayla are dressed in average, day-to-day clothing, and a bell boy of whom is additionally dressed plainly, representing a classic view of a person who does not have the ‘Big Shot Mascara’ in their possession yet.